I have always believed good advertising should sound like its coming from someone you just started chatting with on the bus.
Good marketing people can tell you who that person is and what language they should be using.
The conversation … Read More
When I get tired of this Merry-Go-Round called advertising, I’m going back to uni. I’ve got it in mind to write a Ph.D thesis.
I’ve even got the title picked out. ‘The ultimate death of the James Bond villian and … Read More
15 years ago the pin-striped suits of my then agency used to throw around the words ‘paradigm shift’. I think they had all read or heard of or heard someone else talk about physicist Thomas S. Kuhn and wanted to … Read More
Laurie owned a very old house.
When he purchased the rambling old pile it was divided into apartments. The ground floor and upper floor were separate dwellings.
Sometime after he moved in, the tenant downstairs, a sensitive artisan, served notice … Read More
