We arrived home following a night away to find a letterbox full of advertising flyers and promotional material. Oh, all right, junk mail. Nothing unusual except that three of them had the same headline. Actually, upon reflection, so did 2 … Read More
OK, so I need to give equal time to the opposition. (We are in an election year after all.)
In my last Bleat I did lament the passing of words from clever marketing. The truth is I am also a … Read More
I admit, advertising has always had an English of its own. We do break all manner of rules taught in school. Or at least we break the rules that used to be taught in school.
We use short sentences. Like … Read More
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