Ergo has proven to be a standout CBD residential development. Commencing in 2012, it is a very strong example of marketing work using psychographics, not demographics. People who have bought into Ergo have bought into a belief, not a price point. And how do we know? An active, but thoughtful social media campaign provides the evidence – “I like Ergo, they just get me” is pretty typical.
This is about marketing ‘places to live’. A belief that a better life to come must underpin every piece of marketing communication. Along with our client, we invested in gaining a strong understanding of the target audience, how they live and how they want to live.
Ergo demonstrates a seamless, ‘enquiry-to-sale’ approach – an outstanding sales result more than
proves the theory.
